A strong Private Label program can successfully differentiate stores and cement shopper loyalty.
We manage the entire private label product lifecycle, from retail strategy and selection, to recipe formulation, artwork and packaging, all the way through delivery of goods.
Raw Materials & Crop Monitoring
Raw material crops affect costing every year. We monitor the posted pricing of major commodities as well as participate in local trading between farmers and manufacturers for specific crops. Together with customers we define the right timing to place orders and build a strategic assortment at optimal cost.
Integrated Comparison Analysis
One product, multiple sources. We provide a comparative analysis for each project. We evaluate pros and cons, and the features and benefits that define distinctions between suppliers. Each manufacturing source has different characteristics, including capacity, capabilities and location, among many others. It is essential to understand every angle and how it affects a product’s taste, availability and cost. We conduct a thorough analysis and provide multiple solutions across products and categories.
Packaging & Design
As a customer service-oriented partner, we offer guidance and support throughout the Private Label process, including packaging and label design. Our team of marketing and design experts can develop and design private label packaging from initial concepts through final artwork. We can create a comprehensive brand strategy for a single SKU or multiple brand line extensions with smart positioning and shelf differentiation. Our team reviews every label for FDA compliance and print integrity.
Production Management
Our specialists supervise production at all of our partners. Through our careful monitoring of quality, products meet specifications consistently and reliably. Our Purchasing Team ensures that inventory of raw materials, packaging and finished goods is maintained at the appropriate levels, preventing both out-of-stocks and excess stock.
Quality Assurance & FDA Regulatory
With the recent FSMA regulation on food safety it became critical for operators at every level in the supply chain to comply with the law and only manage products that are 100% safe. This expertise is especially crucial with imported products. Our in-house team is trained in these rules, including the Foreign Supplier Verification Programs (FSVP) and they are dedicated to validating each manufacturer, every facility, all production processes, and each SKU to ensure full compliance.
Logistics & Inventory Management
Red Oak Management has expert logistics management from source-to-shelf, including ocean freight and national overland freight. We negotiate freight directly with carriers and we manage the risk on behalf of our customers. Our direct management means our customers can confidently rely on us to deliver, even during global challenging times. Our team has navigated port strikes, international channel delays and pandemics to keep the supply chain open and products delivered. Through our extensive network, we are able to consolidate products and containers at multiple ports.